About GuzVal Consulting
An international sports strategy and venue advisory firm.
We advise sports organisations and venue stakeholders on strategic decisions, governance and the development of viable projects with lasting impact.
Who we are
Strategy and venues, considered together.
GuzVal Consulting is an international sports strategy and venue advisory firm working across sport, sports venues and infrastructure. The firm advises federations, leagues, clubs, public institutions, investors, venue owners and professional-services firms on strategic direction, organisational development and project viability.
Clients engage us when strategic priorities need definition, stakeholders require alignment or a proposed project needs a credible business and operating model. Our role is to clarify options, assess feasibility and structure the decisions required to move forward.
Through Strategic Advisory, our work addresses strategy, governance, growth and major events. STADIA+, our specialised venue practice, brings expertise in venue development, business models, commercialisation, accessibility and operations. Together, the two practices connect organisational objectives with the assets, people and operating requirements needed to deliver them.
Our work provides a clearer basis for investment and management decisions, stronger stakeholder alignment and practical plans for implementation. Direct senior involvement and specialist collaboration bring strategic, commercial and operational considerations into a single advisory approach.
Mission. To provide strategic, practical and sector-focused advisory that enables informed decisions, stronger governance and viable, actionable projects.
Vision. To be a trusted international advisory partner for the organisations and decision-makers shaping the future of sport, sports venues and infrastructure.
Our story
Driven by sport. Focused on lasting value.
Founded by Eduardo Guzmán in 2016 in Solothurn, Switzerland, GuzVal Consulting grew from a passion for sport and a conviction that sound strategy can create opportunities for organisations, venues and the communities they serve.
The firm was established to connect that ambition with the decisions that make projects viable: defining strategic direction, aligning stakeholders and bringing governance, commercial objectives and operational requirements together. Behind this approach is a personal interest in memorable spectator experiences, accessible and efficient venues, and business models that sustain activity beyond matchday.
That founding motivation continues to guide GuzVal Consulting: translating a passion for sport into practical advisory, stronger organisations and projects designed to deliver lasting value.
Leadership
Eduardo Guzmán
Founder & Strategic Advisor
Eduardo Guzmán is a sports business consultant and strategic adviser with more than 17 years of experience across sport, entertainment and tourism. He has worked with major sports organisations, including FIFA and the International Olympic Committee (IOC), with experience spanning strategy, governance, competition planning and management, sports development, venue operations and major sporting events.
At GuzVal Consulting, he combines strategic perspective with operational insight, remaining directly involved in client engagements and aligning stakeholders and specialist expertise around clear priorities.
Through Strategic Advisory and STADIA+, his ambition is to strengthen sports organisations and advance commercially viable, accessible venues that create lasting value for the industry and its communities.
Our values
Principles that guide our work.
Strategic Clarity
Clear priorities.
Actionable decisions.Integrity & Discretion
Trusted relationships.
Responsible conduct.Rigour & Insight
Evidence-led advice.
Sector understanding.Collaboration & Alignment
Shared priorities.
Coordinated expertise.Lasting Value
Viable solutions.
Long-term relevance.