About
An international sports strategy and venue advisory firm.
We help sports organisations and venue stakeholders make informed decisions, strengthen governance and turn complex ambitions into viable, actionable and high-impact projects.
Who we are
Organisation and asset perspective.
GuzVal Consulting provides strategic and specialised advisory across sport, sports venues and infrastructure. Our work is organised through two complementary practice areas: Strategic Advisory and STADIA+.
Together, the two practices allow us to consider both the organisation behind a project and the asset through which its strategy is delivered.
Our story
Established in January 2016.
GuzVal Consulting was established to provide focused, practical and sector-informed advice to organisations and decision-makers working across sport.
Ambitious strategies and projects create value only when supported by sound governance, realistic business models, aligned stakeholders and a practical path to implementation.
Leadership
Eduardo Guzmán
Eduardo Guzmán is a sports business consultant and strategic adviser with more than 17 years of professional experience across sports strategy, governance, venue operations and major sporting events.
Through GuzVal Consulting, Eduardo provides direct senior-level involvement in client engagements and coordinates specialist partners when projects require complementary technical or sector expertise.
Our foundations
Purpose, mission and vision.
Purpose
To help shape stronger sports organisations and better-performing venues that create lasting value for sport, communities and stakeholders.
Mission
To provide strategic, practical and sector-focused advisory that enables informed decisions, stronger governance and viable, actionable projects.
Vision
To be a trusted international advisory partner for the organisations and decision-makers shaping the future of sport, sports venues and infrastructure.
Our values
Principles that guide our work.
Strategic Clarity
We bring structure, focus and direction to complex decisions and projects.
Integrity & Discretion
We act with integrity, transparency and discretion.
Rigour & Insight
We combine disciplined analysis, sector understanding and contextual insight.
Collaboration & Alignment
We work alongside decision-makers, teams, specialists and stakeholders.
Lasting Value
We prioritise viable decisions and solutions designed for the long term.